} Uber Eats Signs Alia Bhatt As Its Brand Ambassador

Uber Eats has the appointed Alia Bhatt as its Brand Ambassador. India will be the first country for Uber Eats globally, to have appointed a face for the brand. 

Alia Bhatt, expressing her excitement as Uber Eats' first Brand Ambassador, said, "My work hours and plans keep changing, so the freedom/flexibility to get what I'm craving for whenever I want, right at the tap of a button, almost seems magical. I'm delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that's in store with this partnership."

"Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. She is known for her unique style and agility as an actor - the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India," said Bhavik Rathod, Head of Uber Eats India and South Asia.

Uber Eats India's association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year. Besides being the face of the brand, consumers can expect to see Bhatt in different moods and never seen before avatars on social media platforms.

Uber Eats is gaining popularity among consumers across 37 cities in India to order food of their choice at the click a button. Similarly, Bhatt's effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India's most loved youth icons. 

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