} upGrad Ropes In Vicky Kaushal As Its Brand Ambassador

upGrad, India’s leading online education venture focused on building careers of working professionals, recently unveiled its first ad-campaign along with Brand Ambassador Vicky Kaushal.

Announcing the launch of new ad campaign, Mr. Ronnie Screwvala & Mr. Mayank Kumar, co-founders upGrad said, “Through this campaign we are trying to create awareness on how upGrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at an nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.”

The campaign, #LifeKoKaroLift, featuring Vicky highlights the various advantages of upGrad, it also shows how by using it a person can climb up the success ladder.

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