Celebrity

} Van Heusen Appoints Jacqueline Fernandez As The Face For VH Women's Handbags

Van Heusen, India's leading power dressing brand from Aditya Birla Fashion and Retail Ltd. announces Bollywood actress Jacqueline Fernandez as the Brand Ambassador of Van Heusen's 'Women's Handbags' segment. The latest 'Carry Your World' campaign celebrates a woman's everyday multi-dimensional brilliance and Jacqueline Fernandez who is a leading light in the fashion and entertainment world was a natural choice for Van Heusen. The actress will be featured in a video commercial for the VH Bag debuting in shortly.

Commenting on the association, Jacqueline Fernandez said, "I am excited to join the Van Heusen family and be a part of the brand's long history of bringing in modernity, spontaneity, self-expression and individuality through their range of edgy cosmopolitan design of bags for contemporary women."

Abhay Bahugune, COO, Van Heusen added, "We are excited to have Jacqueline on board for the new range of Van Heusen Bags themed "Carry Your World". The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style."

Saikat Mitra, Creative Director, Van Heusen mentioned, "We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for 'every woman - every time.”

He further added, "Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen's women range - be it fusion formals, day casuals, fusion or evening collections".

Van Heusen consumers are leaders for whom elegance and style are not just fads, but a philosophy. The newly launched women's handbags range is modern, minimalistic and timeless in design and is distinguished by high quality with a sincere effort to realize the countless impulses of the present-day woman.
 



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