} VIP Bags Ropes In Saif And Kareena For New Campaign

Luggage brand VIP Industries has unveiled a new ‘Happy Holidays’ campaign featuring celebrity couple Saif Ali Khan and Kareena Kapoor Khan for its homegrown brand VIP. The brand has altered itself with a new philosophy of ‘Hello Holidays’, directing at young and contemporary families.

Commenting on the association, Sudip Ghose, Managing Director, VIP Industries, said, “The overall goal was to make the brand relevant and contemporary, while retaining its iconic essence. With this re-launch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travelers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities.” 

Saif Ali Khan and Kareena Kapoor Khan also added, “We are delighted to be VIP bags brand ambassadors. We have all grown up seeing our parents use the quintessential VIP Bags, briefcases and suitcases, and to be associated with the same brand today is indeed a proud moment for both of us. As avid travelers ourselves, the messaging of the campaign resonates with us and we encourage everyone to say #HelloHolidays with VIP Bags.” 

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