} V-Nourish announces Shahrukh Khan as the Brand Ambassador

The Gurugram-based Kids Nutrition Supplement company has signed Bollywood star Shah Rukh Khan to endorse its newly launched brand V-Nourish. According to the association, Khan will be an integral part of the brand campaign, ‘Shaitaan Ki Jaan’ and he will be carrying out TVC ads and outdoor campaigns for the same. The Brand aims to capture 5% of the market share by this fiscal year. The company has recently setup a new plant in Rajasthan to further their production. 

Viraj Bahl, Founder & MD of Veeba and V-Nourish commented, “The journey of V-Nourish started with my desire to give the best-in-class nutrition to my children. While we parents are always concerned about our child’s nutrition, they are driven by taste. After 3 years of R&D, we are proud to announce V-Nourish, which perhaps has the highest nutrition in the category. As a parent myself and a responsible food researcher and developer, I can assure you that making your child finish the glass of milk will no longer be an everyday struggle.” 

Khan also added, “When I met Viraj for the association, the fact that he has designed the product for his own children struck an immediate chord with the parent in me. In fact, I was so impressed with the passion and hard work put behind the product that I even agreed to lend my voice to the brand song. I’m really happy to become a part of this promising brand that aims to deliver on nutrition and taste to keep both parents and children delighted.”

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